2:17 — that part.

217 — that part. is a clean, minimal design built around quiet confidence and modern streetwear expression. It carries a subtle yet bold identity, making it perfect for those who prefer understated style that still speaks for itself.

The concept is rooted in simplicity and intention, allowing the statement “that part.” to stand on its own as a recognizable detail. It’s versatile enough to fit into different styles, whether you’re going for a relaxed everyday look or something more intentional and put together.

Designed with everyday comfort in mind, it offers a smooth, easy feel that works well for regular wear. The structure is made to maintain its shape and quality over time, giving you a reliable piece that stays consistent no matter how often you wear it.

217 — that part. is about subtle impact, effortless style, and the confidence of saying more with less.

this is the part everyone waits for.

you know it before it hits.

for people who feel music.

not the whole song.  
just the moment that hits.

you feel it coming.  
and then it lands.

that one part you replay.  
that one part you feel.

you already know where it hits.217 — that part.

• soft, everyday-weight cotton (Bella + Canvas 3001)  
• minimalist front, signature back mark  
• designed for repeat plays  
• true-to-size fit  
• printed in the USA  
• made to order  

ships in 2–5 business days  
free shipping over $50  

grab two 217 — that part. moments. you’ll need them.  

limited first run.